Flower Template

Triple-Play changes the way the customers perceive their communication service providers. Today, MSOs become a major gateway to entertainment and communication services. Creating positive relations with customers is a job for the marketing department, but improving their overall experience requires collaboration of network, billing ², customer service, and even field technicians. Nowadays BSS software vendors reach out to MSO providing a full set of components including business support systems ³ and operation support systems. Another step in MSO evolution is going into what mobile ¹ operators have already been doing for the past few years, and which is becoming even more visible in era of 3G services. Companies that specialize in providing access (network operators), M2M platform, service (service providers) and content (content providers, WASPs, service and content aggregators) are finding their niches in a service value chain. Because of historical reasons, MSOs will maintain their network operator and service provider status for the next few years but commercial launch of WiMax and 4G services around year 2010, will have a major impact on the current MSO operations, especially in the metropolitan areas.